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The Perceived Value of Design

How does the lack of understanding, or lack of knowledge, of how a particular design was created affect the apparent value of it?

Perhaps this is where the digital tools we use creates a false impression of instant and effortless creation. At least in the mind of the average observer, and those who buys design today.

I’ll explain my point using an example – one that I take to for two reasons. Both of them creative in nature.

John Mayer is an American guitarist and songwriter. Since I play guitar (I might stretch the meaning of playing here…) I often look out for something that connects music and design. Here, an English designer, David A. Smith, was hired to design the cover for one of John Mayer’s albums. Just looking at the finished work is impressive, as it is evident that a great deal of thought went into the design and execution of it.


At least for me, knowing the process really adds value to the end product. Watching the following video makes me realise working with glass and etching etc. requires great skill and a lot of patience. 

I also find it relaxing to watch this video, a lesson in the art of slowing down and take time to consider what you are doing!

There is of course more to it than knowing what it took to make something – if the end result doesn’t fit what it was designed for it does not work as intended, so the steps taken before arriving at what type of design to use are vitally important.